Chris Sorto Design & Direction
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FLEx Lighting

Design & Art Direction
Campaign

FLEx Lighting

Shedding light on an everyday problem.

A client with an unhelpful name (it sounded tech-forward, but offered no hint at what they actually did) looked to us to help generate awareness around a big problem we have with our devices and how they can solve it—unfortunately it’s not a problem most people are aware of: our screens use way too much power. The display on your phone eats up about 60% of the device’s battery and it likely has a rigid backlight that wastes the majority of the light it creates.

This digital campaign was developed for companies that work with engineers, technicians and medical professionals who’s jobs require the use of devices that have long battery life and high visibility in both light and dark conditions. With the use of functional motion for storytelling and striking color and typography, this campaign elevated the brand and connected with the users.

 
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Checkout the microsite experience.