Design & Art Direction
From Paris, with love.
Awareness campaign for rapidly expanding french lifestyle/apparel brand preparing to expand to the US by way of New York. The purpose of the campaign was to introduce Sézane to the US and the US to Sézane.
Inspired by vintage book design – the campaign uses a feminine color palette and strong, confident display type for headlines to bring to life the spirit of Libre. Digital awareness tactics like Spotify playlists and display ads were developed to generate online awareness.