Chris Sorto Design & Direction

Upshot Agency


Upshot Agency


Up, up and away.

The agency where I cut my teeth was in need of a brand refresh to reinvigorate the shop and announce to the industry a new positioning as the Seamless Agency™.

An agency-wide competition was held to re-concept how we looked, how we thought about ourselves and how we presented ourselves to the marketing world. Focusing on UP, the identity is a nod to our ability to elevate our clients and our work in everything we do.