Red Gold Tomatoes
Fiery digital campaign for Red Golds new line of Huy Fong Sriracha ketchup, tomatoes, and salsa.
( 🍅 🔥 🤯 )
Tomatoes so good, they’ll make you loose your cool
Red Gold Tomatoes was looking to spice up their product line and attract millennials. So our creative approach embraced meme culture and we broadcast it into channels they hadn’t used much before.
We developed a social campaign inspired by those moments when you taste something so good that it makes you loose your cool and exclaim, “#%*! that’s good!”
